Source like a forager.
Run your café like a chef.
Forage is the B2B marketplace where Brooklyn cafés order heritage flours, cultured butter, pasture eggs and microgreens — direct from the small producers who grow them. Full traceability. AI-assisted reorders. Net-7 billing on autopilot.
Loved by 40+ Brooklyn cafés & 28 small producers
How Forage works
Wholesale, but with a soul.
Most B2B food platforms are catalogs of SKUs. Forage is a network of farmers, millers and bakers — and the tools that make ordering from them easier than calling Sysco.
Hand-picked producers
Every farm and mill is vetted in-person. We share their soil, certifications, distance from your café, and the family behind the label.
AI ordering assistant
Tell our assistant what you’re baking this week. It builds the cart, suggests substitutions, and flags producers you haven’t tried.
Automated invoicing
One unified invoice across every producer. Net-7 terms, ACH or card, automatic reconciliation with QuickBooks and Xero.
Predictive demand
Producers see real demand forecasts pulled from cafés’ booking patterns — they grow what you’ll actually buy.
Full traceability
Print farm-to-table cards in one click. Tell your customers exactly which acre their morning loaf came from.
Consolidated delivery
We aggregate routes across producers so even five-pound orders get to your door — twice a week, for free over $200.
Why Forage
Built for craft, not for catalogs.
Sysco is fast. FoodByUs is broad. Notch is a portal. None of them tell your customer where the butter came from.
| Feature | Sysco / US Foods | FoodByUs | Notch / Choco | |
|---|---|---|---|---|
| Curated artisanal producers | ~ | |||
| Farm-to-table traceability | ||||
| Predictive demand forecasts | ||||
| AI ordering assistant | ~ | |||
| Net-7 unified invoicing | ~ | |||
| Built for small-batch volumes | ~ | |||
| Direct-from-producer pricing | ~ |
For cafés & bakeries
Stop juggling six text threads with farmers and a Sysco rep who doesn’t know your croissant from your cortado. Order everything in one cart.
- 12% transparent service fee — no markups
- Free delivery over $200, twice weekly
- AI assistant builds your weekly order in 90 seconds
- Recipe-aware substitutions when a producer is out
- One invoice, Net-7, all producers consolidated
For producers & farms
Real wholesale demand without farmer’s-market hours. Ship 20 lbs of cultured butter to ten Brooklyn cafés in one pickup.
- Direct relationships with vetted café buyers
- Set your own prices — we never markup
- Demand forecasts so you grow what sells
- Fast payouts — settled within 7 days of delivery
- Beautifully presented farm story on every product
“Forage replaced four supplier accounts and a spreadsheet I dreaded every Sunday. Our croissants are now made from grain milled 60 miles from the bakery — and our customers can read about the farm on a tent card we printed in two clicks.”